Startups need magnetic content that attracts prospective clients and investors while initiating conversations that drive growth. However, creating high-quality content is not easy; it takes time and skill to write well-researched and compelling material. If you don’t have the time or skill to create engaging content, outsourcing your content creation is a cost-effective option that can help you to achieve your goals. Outsourcing content is a great option because you can enlist the help of people with the requisite skills to translate the knowledge of your business into content that increases visibility, sparks your ideal clients’ curiosity, builds rapport and initiates conversations. Here are 5 reasons why your startup should consider outsourcing content creation . Outsourcing saves time: With the pace of startup entrepreneurship, neither the founder nor the team has time to produce high-quality content consistently. A simple 500-word blog post or a well-designed infographic or video c...
As founder it is important to invest in your personal brand because it can draw attention to your fledgling business. The success of your startup, beyond the validity of your business proposition, requires more than brand awareness – it requires credibility and trust. If the sentiment toward the leadership of a company is positive, it augurs well for drawing in potential customers and investors; two essential elements for startup success. An excellent quality product or service is what will keep a customer, but effective personal branding can help a startup to stand out in a sea of competitors. Why use Linkedin for personal branding? Linkedin is the foremost professional social network for cultivating relationships with industry peers, potential customers and investors. With hundreds of millions of active users across industries, it is an ideal public space to make yourself known as a professional. Interactions and connections on Linkedin can be meaningful for the growth of your startu...