As founder it is important to invest in your personal brand because it can draw attention to your fledgling business. The success of your startup, beyond the validity of your business proposition, requires more than brand awareness – it requires credibility and trust.
If the sentiment toward the leadership of a company is positive, it augurs well for drawing in potential customers and investors; two essential elements for startup success. An excellent quality product or service is what will keep a customer, but effective personal branding can help a startup to stand out in a sea of competitors.
Why use Linkedin for personal branding?
Linkedin is the foremost professional social network for cultivating relationships with industry peers, potential customers and investors. With hundreds of millions of active users across industries, it is an ideal public space to make yourself known as a professional. Interactions and connections on Linkedin can be meaningful for the growth of your startup if they are cultivated intentionally and consistently.
Here are some tips for how to build your personal brand on Linkedin
- Regularly share well-crafted posts that talk about your company, interesting business insights and your thoughts on developments in your industry. Add touches of your personal life or something humorous to lighten the mood every so often.
- Share original content as often as possible, but you should also post articles that you find to be thought-provoking or interesting posts from industry peers.
- Participate in ongoing discussions in your industry and offer useful and well-considered insights that can expand your sphere of influence. You can extend these conversations by asking related questions and eliciting responses.
- Use the Linkedin publisher platform to write long updates or articles. Use this platform to demonstrate your expertise or knowledge.
- Engage actively on Linkedin by liking, commenting, and sharing posts by your target audience and by other startups.
Founders have the unique responsibility to nurture and sustain an authentic personal brand so that people can grow with them and the startup. Therefore what startups lack in a track record can be redeemed through getting to know and trust the “face” of the company.
Source: Linkedin Content Creation Agency
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