As founder it is important to invest in your personal brand because it can draw attention to your fledgling business. The success of your startup, beyond the validity of your business proposition, requires more than brand awareness – it requires credibility and trust. If the sentiment toward the leadership of a company is positive, it augurs well for drawing in potential customers and investors; two essential elements for startup success. An excellent quality product or service is what will keep a customer, but effective personal branding can help a startup to stand out in a sea of competitors. Why use Linkedin for personal branding? Linkedin is the foremost professional social network for cultivating relationships with industry peers, potential customers and investors. With hundreds of millions of active users across industries, it is an ideal public space to make yourself known as a professional. Interactions and connections on Linkedin can be meaningful for the growth of your startu...